Logo concept explained
The Approach- We wanted to ensure that the rebranding is done with one elements (the launcher) inspired from the existing logo in order to keep it simple and memorable. We also felt there is no need to have multiple elements like orbit and satellite shape in the logo, as it makes the logo structure have a complex architecture. Such complex architectures makes usability very difficult esp. when you scale down in size. We feel the mark we have created visually stands out from the rest of aerospace companies out there.
About the logo- The logo is intentionally designed with a well thought out abstract shape, which represents "Kelestic" current vision and its long term goal. (Refer to slide 7 in the ppt to see the logo concept). We have also kept in mind, that the logo mark created should work across all platform & it should be scalable from the smallest to the largest iteration. We feel this mark will remain timeless and will work effectively and offer brand continuity.
Brand Synopsis- The idea was to create a charismatic small satellite space brand, that could connect to the audience at an emotional level without being technical using technology and innovation. This exploration took time to conceptualize as we wanted to showcase "Kelestic" long term goals and future possibilities.
This logo is been designed keeping the following attributes in mind:-
1) It should be simple, yet significant.
2) It should be familiar enough to be recognizable.
3) It should be unusual enough to be memorable.
The unvoiced emotion of your audience we are trying to tap in with these logos are:-
1) Kelestic is Modern,
2) Adaptable,
3) Tailored,
4) Thoughtful,
5) Timeless,
6) Wise
7) Knowledgeable &
8) Highly Creative
The logo was designed with the intent that it has to work across all the following applications-
1) Web
2) Print Publication
3) Apparels
4) Merchandise
5) Signage
6) Billboards & Social Media
7) Satellites (Product)
8) Launchers (Product)
9) Space Assets (Product)
