News Hindustan 24, IN

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The Story- “News Hindustan 24” aims to create awareness by sharing “Real News with the Right People” through Positivity. H24 will focus on News about People who brought Change, Transformation, Resilience, Innovation & Sustainability to billions of Indians through effective journalism & visual storytelling. 

Brand Concept- “News Hindustan 24” believes in doing ground reporting w/o any added filters or being influenced by Advertisers, Govt, Politicians, Public Figures or Business Tycoons. At the core of H24 believes, "News Small or Big" should be treated equally, as long as it's Honest, Authentic & Untampered. “H24” Programs are classified under 8 Categorical Buckets:- 20% Daily Unadulterated News, 20% Youth & Truth, 15% Business & Economics, 15% Health, Fitness & Sports, 10% Family & Parenthood, 10% Kids & Knowledge, 5% Advertisement & 5% Weather

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The Story-  “Annalaxmi” aims to provide a permanent solution towards high inflation crisis in the retail market for consumable goods such as food grains & cereals which households purchase for their daily consumption. We at “Annalaxmi” like to cut all the unwanted middlemen and bring the product “Directly to Consumers” (D2C) at never seen before price points. Such a lean distribution strategy enables CPI deflation and helps improve the standard of living.

Brand Concept- “Annalaxmi” existence is to break the price supremacy of essential consumable household goods. Our research has indicated the majority of the Indian Supermarket Retail Giants charging an upward premium of 33% - 40% over and above for provisional products like food grains & cereals. The core idea of the brand is to get the product sorted and packaged using the most advanced sorting machinery. We want to bring the product directly to the consumer not just at the right price, but at unbelievable pricing which leads to a healthy lifestyle (Revolution is here). Annalaxmi’s supply chain ecosystem overtime has identified a major grey area in consumable goods that factors high inflation on consumer price index (CPI). CPI is one of the most important statistics to ascertain economic health, and is generally based on the weighted average of the prices of commodities. The change in the price index over a period of time is referred to as CPI-based inflation, or retail inflation.

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The Story- “Cynthiaa” means “God’s Gift” for the mind. At “Cynthiaa”, we aim to have an environment that offers peace and tranquility to the anxious minds battling the routine monotony. We believe beauty is a medium of expression to ones individuality, hence we are dedicated to serve our guests in an order that helps them to be expressive & charismatic through our professional salon services. 

Brand Concept- Cynthiaa aims to provide professional salon services to our guests, thereby meeting their beauty needs in addition to the highest quality standard and safety measures. Our mission at “Cynthiaa” is to create delightful retreat from the pressing worries of the modern world. We will strive to provide our guests with an escape sanctuary for the senses. To us, each guest is individual, and each treatment or service as a highly personal affair. Our technicians will be constantly trained to be attuned, sensitive and responsive to our guest every need. Cynthiaa offer a wide array of services such as: - Haircut, Hair Styling, Hair treatment, Global Hair Color, Highlights, Smoothening, Keratin, Cysteine, Ola Plex, Manicure, Pedicure, Leg massage, Foot massage, Head massage, Back massage, Facials, Clean ups, Waxing, Threading, Make up, Nail extensions, cut, file, color etc. 

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The Story- We at "NANDI” believe that all dreams are possible, if you have the inclination to chase it. Nandi x Royal Enfield is a true example of such dream coming into reality. We are determined to be the #1 Authorized multi-brand two/four wheeler dealership across INDIA by simply believing and following the motto of delivering “Exceptional Customer Service”. We are not just a dealership, WE ARE THE DREAM DEALERSHIP 

Brand Concept- At “NANDI”, we have redefined aristocracy by adding a new dimension to the Royal Enfield showrooms across Jharkhand. Located at Belabagan, Deoghar, we offer unparalleled sales and service within a state of the art facility. We cater to people who dreams to own one of the most prestigious motorcycle in the world. We strive to win your hearts through our affable staff. Our showroom will uplift all your 6 senses with Royal Enfield’s overwhelming long heritage & retro styled modern motorcycles. Nandi provides educational workshops for Riders & Non-Riders related to motorcycle touring, maintenance and safety. We plan to be the first RE showroom in Jharkhand to manage and operate a Woman’s only Motorcycle Riding Club & to be the only authorized dealers who independently conducts long distance rides. 

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The Story- We at "Kelestic", believe that small satellite space missions should be affordable and expedited. We have brought a two layered solution to achieve the same. At first, we have integrated the supply chain of small satellite mission by our three bundles of services (Prelaunch, Launch and Mission Bundle) for each stage of the mission. Thus, we offer end-to-end space mission services for small satellite missions. At second layer of solution we use Artificial Intelligence to achieve transparent, expedited and hassle free customer experience.  

Brand Concept- "Kelestic" specializes in manufacturing and launch services to SmallSats. SmallSat are satellites with mass less than 500 kgs and a lifespan of 2-5 years. Global SmallSat Market has been anticipated to reach $7.1 B by 2025 with a CAGR of 20.5%. We identified hundreds of middlemen in the SmallSat value chain resulting in higher mission costs. This scenario is coupled with the fact that SmallSats are secondary payloads to the rideshare launches. This lead to compromised service, lack of standard price structure, delayed mission launches, and limited choices for orbital locations (hindering comprehensive constellations). Our AI assisted 3 service bundles (Pre-launch, Launch & Mission Bundle) offer a wide variety of services like transparent launcher selection, mission near-live tracking, regulatory conformance & mission insurance apart from acting as end-to-end (from mission definition to launch and initial on orbit testing and verification), mission service provider for space industry. This inevitably reduces space investment for our customers and creates sustainability to operate in the space industry.

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The Story- We at "TVPF” aims at making products that people love and that make a difference by making it affordable & accessible in India. We offer a wide array of products for Personal Care, Personal Health Care, Oral Care, Family Care, Home Care & General Consumables. 

Brand Concept- "TVPF" is an Indian consumer goods brand headquartered in Uttar Pradesh, INDIA. The origin of "TVPF” is deeply inspired by “Lord Shiva” also know as Mahadeva, one of gods in the Hindu triumvirate. TVPF specializes in a wide array of products for Personal Care, Personal Health Care, Oral Care, Family Care, and Home Care & General Consumables. Our aim is to help more than a million people to improve their health and wellbeing plus to leave a positive environmental footprint through our products using impeccable technology & innovation. 

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The Story-  We at "Bikaneri Snacks & Bakers”, believe in offering a diversity of traditional Indian desserts & confectioneries by bringing back the magic of sweetness through “Bikaneri Mithai”.  

Brand Concept-  The origin of "Bikaneri Snacks & Bakers” (BSS), is deeply inspired by “Lord Ganesh” {the god of new beginnings}. We are humbled to introduce “Bikaneri Mithai” which enjoy a legendary reputation across the world for its distinct taste, texture & richness. “Bikaneri Sweets and Snacks” aims at offering reasonably priced authentic Indian traditional namkeen, desserts and sweet confectioneries. These delicious sweet confectioneries play a vital role in bringing home the magic of sweetness in every Indian festivities, moments or celebrations. The occasion can be anything (small or big), we have a ravishing menu that will flood your taste buds like a sweet symphony.  

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The Story- We at Tishta Studios, believe that photography is all about people being real and then letting us paint a picture of that moment to remember, forever. This is the story that matters to us: real people, real stories & real moments.    

Brand Concept- Our focus is always to capture the very essence of the ‘Portraiture’ that consists of two major elements: ‘Emotion’ & ‘Atmosphere’. More flawless the out- come, more real is the connection with the viewer. We at "Tishta Studios" don’t just make Photo art- works, we make memories that you would want to cherish forever, that you want to always look up to, that shows you how worthy you are. Because there is magic in the most ordinary things.  

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The Story- We at Shubhansh, believe in providing affordable and innovative non-collateral based financial support scheme to micro and small enterprises in remote and underdeveloped regions of India.      

Brand Concept- India was recently termed as the only, truly emerging market in the world at the moment. A part of this growth is fueled by the micro, small and medium enterprises of the country. The SME sector contributes over 40% of the total GDP and remains a critical source of employment for the India’s growing population. Recognizing the importance of SME growth in the post-demonetization era, "Shubhansh" aims to start some new micro non collateral business loan schemes and boost these businesses by lending at a minimal turnaround time. 

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The Story- We at HNB Foods, believe in offering Fresh & Healthy Frozen meats, which are Humanly raised without Antibiotics & Synthetic Hormones.       

Brand Concept-  At HNB Foods, we believe everything affects the quality of meat. How old the animal is when slaughtered, how much it weighs, its health, origin, what it was fed – all this affects the taste and texture of the meat that ends up on your plate. To ensure you only get the highest quality meat, we only work with local farmers who take good care of their livestock and raise the best ethically-raised breeds that are administered nutrient-rich feed under stringent biosecurity protocols. Meaning, you can be assured that the meat you’re eating is not only delicious, but also healthy. 

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The Story- The expansive menu at "Fu Jou" represents influences from Thailand, Vietnam, China, Japan, Malaysia & Indonesia. Drawing inspiration from popular delicacies across the landscape of the Orient, the menu includes signature sushi, dim sums and mains. 

Logo Concept- 

Why chopstick? 

The Japanese word for "chopsticks" is hashi which is a homophone with the Japanese word meaning "bridge". Chopstick element in “Fu Jou” represents the bridge between humans and the divine. It was believed that when a pair of chopsticks was offered to a deity, the chopsticks became inhabited by that deity. When those chopsticks were used to eat the food that was offered along with them, mortal and immortal dined together. 

Why ellipses? 

The Ellipse element in “Fu Jou” represents the “Sun”, which is also one of the main Vedic God ‘Surya’ as per Hindu literature. The ‘Surya’ symbolizes Good fortune, Success, Longevity & Perseverance. The inspiration of this element came from the Deity at Konark temple in Odisha, also known as the Black Pagoda. The 4 Ellipse inside ‘The Surya’ indicates the 4th business addition. 

Why abstract O? 

The new/abstract O in “Fu Jou” was inspired from “Lord Vishnu” & “Lord Brahma” who both are one of the Trimurti as per Hinduism. The First symbol depicts the snakes which “Lord Vishnu” rests upon and called Kalswarup Seshnag, with Goddess Laxmi by his side. The second symbol depicts the Lotus Flower which “Lord Brahma” sits upon. The lotus blooms, uncovering the creator god Brahma in lotus position. Its unfolding petals suggest the expansion of the soul.